Santa Rosa, California - City Image

City Image

Horticulturalist Luther Burbank lived in Santa Rosa for over 50 years. He said of Sonoma County, "I firmly believe, from what I have seen, that this is the chosen spot of all this earth as far as Nature is concerned." For many years the City's slogan was "The City Designed For Living."

In early 2007, the Santa Rosa Chamber of Commerce, the City, and Santa Rosa Main Street (a Downtown booster group funded by the City), started searching for a new slogan, to "help the City of Santa Rosa discover its identity." The Chamber said it wants to develop "a strategic community message for marketing the city to visitors, residents, and businesses in the year 2007 and beyond."

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