Career
A friend helped Sanjay to get started by providing him with an office and a telephone line. He was Vadera's mentor in the early days but has since died. To expand his business, Vadera needed to borrow £20,000 but the banks were cautious, so he turned to his parents who offered to use their home as security. Initially, Sanjay sourced top brands such as Dolce & Gabbana and Hugo Boss from approved retailers who had excess stocks and he sold them to secondary market retailers who were unable to deal directly with the brand houses. In his first year, he turned over slightly more than £1 million. His big break came in 1992 when he heard that Superdrug wanted to sell perfume but were unable to buy directly from the brands. After a successful three-month trial period, Per-Scent was given preferred supplier status by Superdrug and Per-Scent's turnover reached £6 million. Today Per-Scent's customers include several blue chip companies and in the financial year ending April 2012 had a turnover of £56.8 million.
Read more about this topic: Sanjay Vadera
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