International Humanitarian Initiatives
On 16 December 2008, he was appointed as a Goodwill Ambassador for IIMSAM — the Intergovernmental Institution for the use of Micro-algae Spirulina Against Malnutrition. He will be promoting the use of Spirulina to help the organization's advocacy and endeavor against malnutrition and hunger. His role will also support IIMSAM's efforts to secure the United Nations Millennium Development Goals by mainstreaming the use of Spirulina to eradicate malnutrition, achieve food security and bridge the health divide with a special priority for the developing and the least developed countries.
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