Sanitarium Health and Wellbeing Company - History

History

During her time in Australia, pioneer Adventist Ellen G. White's son Willie convinced Seventh-day Adventist Edward Halsey, a baker at Dr Kellogg's Battle Creek Sanitarium to immigrate to Australia.

He arrived in Sydney on 8 November 1897. He rented a small bakery in Melbourne, and produced Granola (made of wheats, oats, maize and rye) and Granose (the unsweetened forerunner to Weet-Bix). He and his team sold it from door to door as an alternative to fat-laden or poor nutritious foods popular at the time.

The business relocated to larger premises in Cooranbong, New South Wales.

In 1900, Halsey transferred to New Zealand - where he began making the first batches of Granola, New Zealand's first breakfast cereal, Caramel Cereals (a coffee substitute) and wholemeal bread in a humble wooden shed in the Christchurch suburb of Papanui.

Sanitarium New Zealand and Sanitarium Australia are now separate companies, but work together.

Sanitarium has factories in a number of locations across Australia and New Zealand, including: Berkeley Vale, Cooranbong, Carmel, Perth, Brisbane, Christchurch and Auckland. Weet-Bix was originally manufactured, from 1928, at 659 Parramatta Road, Leichhardt where until recently Sanitarium signage could still be seen. This factory predates the purchase of Weet-Bix by Sanitarium in 1930. A factory was operating in Palmerston North in New Zealand, but closed in the late 1990s. The Adelaide factory in Hackney was closed down in October 2010.

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