San Francisco Bay Guardian - Lawsuit Against Weekly

Lawsuit Against Weekly

In March, 2008 The Guardian won a predatory pricing lawsuit against its local rival, the SF Weekly, based on allegations the Weekly undercut The Guardian by selling display advertisements below cost while supporting itself on cash infusions from its parent, Village Voice Media, in an effort to force the Guardian into bankruptcy. In May, 2008 the judge in the case awarded punitive damages, raising the jury's $6.3 million award to $15.9 million, and issuing an injunction prohibiting the SF Weekly from selling advertisements below cost.

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