Career
A prolific music video and commercial director, Bayer has been responsible for some of the most memorable images of the last 20 years: Nirvana's music video for Smells Like Teen Spirit, Blind Melon's No Rain video as well as award winning commercials for brands like; Chrysler, Nike, and Coca-Cola. In addition to Nirvana and Blind Melon, Bayer has shot and directed videos for The Rolling Stones, Green Day, David Bowie, Garbage, The Strokes, Marilyn Manson, Smashing Pumpkins and Justin Timberlake, among others. Bayer has won five MTV Video Music Awards including Best Video in 1991 and 2005 as well as Best Direction in 2005 and 2007.
With a successful music video career under his belt, Bayer has received equal acclaim within the commercial world. Well into his second decade of advertising, Bayer's work continues to be recognized. In 1996, his Nike commercial, If You Let Me Play, won an Association of Independent Commercial Producers Award for Best Direction. In 2011, his Super Bowl spot for Chrysler's, Born of Fire, received multiple awards, including an Emmy and a Cannes Gold Lion.
New Line Cinema and Platinum Dunes selected Bayer to helm their remake of A Nightmare on Elm Street. Bayer finally agreed to direct the film after a personal plea from Michael Bay, who also was the producer. With a production budget of $30 million the film held the number one spot at the US box office in its first week in April 2010. Nightmare on Elm Street starred Academy Award nominee Jackie Earle Haley and introduced The Girl with the Dragon Tattoo’s Rooney Mara in her first major studio role.
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