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An image of Sam with David Tree was used as cover art on a fundraising CD, Bushfire Aid, to which 35 national and international artists donated songs. All proceeds were donated to the Salvation Army Bushfire Appeal. A total of A$300,000 was also raised for the Country Fire Authority and other charities through selling photographs of Sam's rescue.
In February 2009, an application was made to register the words "Sam the Koala" as a trademark for chocolates and in August 2009 media reported a dispute.
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“The near explains the far. The drop is a small ocean. A man is related to all nature. This perception of the worth of the vulgar is fruitful in discoveries. Goethe, in this very thing the most modern of the moderns, has shown us, as none ever did, the genius of the ancients.”
—Ralph Waldo Emerson (1803–1882)
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