Products and Endorsements
Before hitting his break to his television career in 2004, Concepcion appeared through Maggi Sinigang sa Miso commercial which features his real-life father. Concepcion raps in the commercial with the line "Parang may isang anghel sa aking labi/ Na nakalutang sa ulap / At nangingiliti / Kung ang alat at asim ng buhay ay tulad ng hain ni Inay / Suspetsa ko buong mundo’y / magiging mapayapa at masaya", became viral to various children of different ages. In 2006, he endorses an online game, Ragnarok which later become a trend to the Filipino youth and Stresstabs "Commute". On 2009, Concepcion becomes endorser for a local clothing brand Bench wherein in 2012 he became the youngest model to ramp the runway during the Bench Fashion Show of that year. On the same year, he was contracted by a food chain Karate Kid as its first and sole celebrity endorser. It then opened Concepcion's door to various endorsements such as Skechers and "TANG" Fruit Teaz. On 2010, he joined his co-S.T.A.G.E.S actor Christian Bautista for "Blackwater Jr." cologne. On 2011, he became one of the endorsers of another famous food chain in the Philippines, Jollibee as part of his role as one of the company's YUMbassadors. He promotes the slogan "I am Pinoy, I am Young, I Yum" promoting Filipino values, the youth spirit and the Jollibee Yum-burger.
On 2012, Concepcion recorded a jingle together with Julie Anne San Jose which turned out to be a theme song for a cellphone brand, My|Phone. He lead the ad together with various teen stars from three biggest networks in the Philippines, GMA Network, ABS-CBN and TV5. On the same year, Concepcion ramp for the second time at the year's Bench Fashion Show dubbed as "Bench Universe" held at the Mall of Asia Arena. On the same year, he and model-actor Ivan Dorschner endorses the ABE International Business College. After ending his contract with SMART, he was launched as the newest endorser of Sun Cellular alongside college basketball player Kiefer Ravena and young entrepreneur Marco Lobregat on August 30, 2012. During his contract signing held at Galleria Corporate Center in Quezon City, he officially assumed his role to represent the pioneer of "Call and Text Unlimited" of one of the leading telecommunications companies in the Philippines. He also recorded a song "Where I Belong" as theme song for the network's ads.
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