| Semiotics |
|---|
| General concepts |
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Biosemiotics · Code |
| Methods |
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Commutation test |
| Semioticians |
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Mikhail Bakhtin · Roland Barthes |
| Related topics |
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Structuralism |
In semiotics (the study of signs or symbolism), salience refers to the relative importance or prominence of a part of a sign. The salience of a particular sign when considered in the context of others helps an individual to quickly rank large amounts of information by importance and thus give attention to that which is the most important. This process keeps an individual from being over whelmed with information overload.
Read more about this topic: Salience (language)