Salience (language) - Communication Studies

Communication Studies

Salience is used as a measure of how prominent or relevant perception coincide with reality. Richard E. Vatz of Towson University claims that the struggle for salience (or agenda and meaning and spin) is the sine qua non of the creating of issues for chosen audiences.

Read more about this topic:  Salience (language)

Famous quotes containing the word studies:

    Possibly the Creator did not make the world chiefly for the purpose of providing studies for gifted novelists; but if he had done so, we can scarcely imagine that He could have offered anything much better in the way of material ...
    Elizabeth Stuart Phelps (1844–1911)