Safe Auto Insurance Company is an auto insurance company based in Columbus, Ohio, though the company did consider moving to Phoenix, Arizona, in 2005. The company was founded in 1993 by Jon Diamond & Ari Deshe. The company has grown from being manned by a handful of people with a few phone lines to serving 14 states and hundreds of phone lines manned by licensed professionals 24 hours a day, 365 days a year. The character of "Justin Case" used to serve as the company's commercial spokesperson up until mid-2012. Norm Macdonald is currently SafeAuto's spokesperson.
In 1993, the company started out serving only Ohio. In the early 2000s, it started to expand to Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Arizona, Oklahoma, Texas, and Missouri.
SafeAuto offers many coverages for vehicles ranging from just "bare minimum" liability to comprehensive and collision. Safe Auto also extends coverage, in some states, to drivers needing SR-22s, SS-22As,or SR-50s, or Financial Responsibility Proof for those drivers who need to be reinstated.
The company has several slogans including the jingle "Pick up the phone the call is free, 1-800-SAFEAUTO! Play it safe, SAFEAUTO!" and "We keep you legal for Less".
In early 2013, SafeAuto extended its official sponsorship agreement with the UFC. SafeAuto will continue sponsoring Clay Guida, Erik Perez, Travis Browne, Donald Cerrone, Nick Diaz, Nate Diaz, and other UFC athletes through VFD Sports Marketing agency.
SafeAuto's national headquarters is in Columbus, Ohio, and the company has satellite offices in Woodsfield, Ohio, and Somerset, Kentucky, that in total employ an estimated 1,100 people.
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