Sponsorship
The club was sponsored by the Vaux Breweries between 1985 and 1999, and subsequently by Sunderland car dealership company Reg Vardy from 1999 to 2007. They were also sponsored for a short time by the transport company Cowies, later Arriva, whose headquarters are in Sunderland. Sunderland were sponsored by the Irish bookmaker Boylesports, who signed a four-year contract with the club in 2007 worth up to £12 million. In April 2010, Sunderland signed a two-year shirt sponsorship deal with Tombola. On 25 June 2012, Sunderland announced the strengthening of their partership with the Invest in Africa iniative, with the iniative becoming the club's shirt sponsor for two years. The project is closely linked with Tullow Oil.
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