As Managing -Director
In July 1905, Kasturi Ranga Iyengar appointed his nephew A. Rangaswami Iyengar as Assistant Editor. Kasturi Ranga Iyengar worked to rescue The Hindu by increasing advertisements and terminating subscriptions to customers who did not pay in advance. The tactic proved successful and Kasturi Ranga Iyengar was able to clear-off his debts by 1910. Kasturi Ranga Iyengar subscribed to the Reuter's news service and allotted space for weather reports, court cases, trade and commerce and sports. In 1905, The Hindu, in its editorial, demanded complete independence for India. It also strongly criticized Annie Besant and her Theosophical Society, including her lavish promotional campaign of J. Krishnamurti as the Maitreya Buddha. However, The Hindu offered its enthusiastic support to her Home Rule Movement and protested her internment at the orders of Lord Pentland. It also strongly condemned the Jallianwala Bagh massacre.
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“There is not much less vexation in the government of a private family than in the managing of an entire state.”
—Michel de Montaigne (1533–1592)