Controversy
The Advertising Standards Authority received thirty two complaints of the advert on six different grounds, among those included that it condoned teenage pregnancy and underage sex, in reference to her youthful appearance and the her pregnancy. As well as that, it discourage good dietary practice as the girl drank Oasis as a substitute to water, attracting seventeen complaint and it was screened at a time when it could be watched by children and young people.
Despite being approved by Clearcast as claimed by Coca-Cola GB, the ASA concluded that it breached its guidelines on two grounds,
Coca-Cola GB responded to claims stating that the advert did not "denigrate" water and did not discourage other people from drinking it, the ASA concluded that it did suggest that "water was being rejected" . It stated that the girl was portrayed as a 20 years old and portrayed by 22-year-old actress, stating further that the commercial intended to be the style of "a film trailer than a reflection of a real life situation." The ASA concluded that the actress was "likely to be viewed as a girl in her early teens", despite her age. The advert was banned on those two grounds from further broadcast in its current form.
Read more about this topic: Run Cactus Kid Run
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