Rumours - Promotion and Release

Promotion and Release

In autumn 1976, while still recording, Fleetwood Mac showcased tracks from Rumours at the Universal Amphitheatre in Los Angeles. John McVie suggested the album title to the band because he felt the members were writing "journals and diaries" about each other through music. Warner Bros. confirmed the release details to the press in December and chose "Go Your Own Way" as a January 1977 promotional single. The label's aggressive marketing of 1975's Fleetwood Mac, in which links with dozens of FM and AM radio stations were formed across America, aided the promotion of Rumours. At the time, the album's advance order of 800,000 copies was the largest in Warner Bros.' history.

Rumours was released on 4 February 1977 in the US and a week later in the UK. The front cover features a stylised shot of Fleetwood and Nicks dressed in her "Rhiannon" stage persona, while the back has a montage of band portraits; all the photographs were taken by Herbert Worthington. On 28 February 1977, after rehearsing at SIR Studios in Los Angeles, Fleetwood Mac started a seven month-long promotional tour of America. Nicks has noted that, after performing mostly Rumours songs during gigs, the band initially encountered poor receptions from fans who were not accustomed to the new material. A one-off March performance at a benefit concert for United States Senator Birch Bayh in Indiana was followed by a short European tour of the UK, the Netherlands, France, and Germany in April. Nigel Williams of Uncut called Fleetwood Mac's performances "rock's greatest soap opera". "Dreams", released in June 1977, became the band's only number one on the US Billboard Hot 100.