The Three Roots of RDE
- Experimental psychology - RDE is founded on the realization that perception and behavior are linked in a two-way exchange. RDE uses a variation of conjoint analysis, as its statistical basis.
- Driving power of business – a need to create new products and services that people like, doing so fast and inexpensively
- The world-view of social science - RDE is related to a field called adaptive experimentation (AE), or adaptive management. The most publicized cases of AE are very lengthy, large-scale, even monumental projects in ecology, theoretical science, or the sociology/environmental area. However, AE doesn’t generate rules.
Read more about this topic: Rule-developing Experimentation
Famous quotes containing the word roots:
“If church prelates, past or present, had even an inkling of physiology they’d realise that what they term this inner ugliness creates and nourishes the hearing ear, the seeing eye, the active mind, and energetic body of man and woman, in the same way that dirt and dung at the roots give the plant its delicate leaves and the full-blown rose.”
—Sean O’Casey (1884–1964)