The Three Roots of RDE
- Experimental psychology - RDE is founded on the realization that perception and behavior are linked in a two-way exchange. RDE uses a variation of conjoint analysis, as its statistical basis.
- Driving power of business – a need to create new products and services that people like, doing so fast and inexpensively
- The world-view of social science - RDE is related to a field called adaptive experimentation (AE), or adaptive management. The most publicized cases of AE are very lengthy, large-scale, even monumental projects in ecology, theoretical science, or the sociology/environmental area. However, AE doesn’t generate rules.
Read more about this topic: Rule-developing Experimentation
Famous quotes containing the word roots:
“Look at this poet William Carlos Williams: he is primitive and native, and his roots are in raw forest and violent places; he is word-sick and place-crazy. He admires strength, but for what? Violence! This is the cult of the frontier mind.”
—Edward Dahlberg (1900–1977)