Rule-developing Experimentation - The Three Roots of RDE

The Three Roots of RDE

  1. Experimental psychology - RDE is founded on the realization that perception and behavior are linked in a two-way exchange. RDE uses a variation of conjoint analysis, as its statistical basis.
  2. Driving power of business – a need to create new products and services that people like, doing so fast and inexpensively
  3. The world-view of social science - RDE is related to a field called adaptive experimentation (AE), or adaptive management. The most publicized cases of AE are very lengthy, large-scale, even monumental projects in ecology, theoretical science, or the sociology/environmental area. However, AE doesn’t generate rules.

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