The Three Roots of RDE
- Experimental psychology - RDE is founded on the realization that perception and behavior are linked in a two-way exchange. RDE uses a variation of conjoint analysis, as its statistical basis.
- Driving power of business – a need to create new products and services that people like, doing so fast and inexpensively
- The world-view of social science - RDE is related to a field called adaptive experimentation (AE), or adaptive management. The most publicized cases of AE are very lengthy, large-scale, even monumental projects in ecology, theoretical science, or the sociology/environmental area. However, AE doesn’t generate rules.
Read more about this topic: Rule-developing Experimentation
Famous quotes containing the word roots:
“The greatest gifts you can give your children are the roots of responsibility and the wings of independence.”
—Denis Waitly. Quoted in The Winning Family, ch. 25, by Louise Hart (1987)