The Three Roots of RDE
- Experimental psychology - RDE is founded on the realization that perception and behavior are linked in a two-way exchange. RDE uses a variation of conjoint analysis, as its statistical basis.
- Driving power of business – a need to create new products and services that people like, doing so fast and inexpensively
- The world-view of social science - RDE is related to a field called adaptive experimentation (AE), or adaptive management. The most publicized cases of AE are very lengthy, large-scale, even monumental projects in ecology, theoretical science, or the sociology/environmental area. However, AE doesn’t generate rules.
Read more about this topic: Rule-developing Experimentation
Famous quotes containing the word roots:
“Einstein is not ... merely an artist in his moments of leisure and play, as a great statesman may play golf or a great soldier grow orchids. He retains the same attitude in the whole of his work. He traces science to its roots in emotion, which is exactly where art is also rooted.”
—Havelock Ellis (1859–1939)