The Three Roots of RDE
- Experimental psychology - RDE is founded on the realization that perception and behavior are linked in a two-way exchange. RDE uses a variation of conjoint analysis, as its statistical basis.
- Driving power of business – a need to create new products and services that people like, doing so fast and inexpensively
- The world-view of social science - RDE is related to a field called adaptive experimentation (AE), or adaptive management. The most publicized cases of AE are very lengthy, large-scale, even monumental projects in ecology, theoretical science, or the sociology/environmental area. However, AE doesn’t generate rules.
Read more about this topic: Rule-developing Experimentation
Famous quotes containing the word roots:
“Our roots are in the dark; the earth is our country. Why did we look up for blessing—instead of around, and down? What hope we have lies there. Not in the sky full of orbiting spy-eyes and weaponry, but in the earth we have looked down upon. Not from above, but from below. Not in the light that blinds, but in the dark that nourishes, where human beings grow human souls.”
—Ursula K. Le Guin (b. 1929)