External Sources
Knowledge at Wharton: Using Rule Developing Experimentation (RDE) to Determine Consumer Preferences (2007). (http://www.informit.com/articles/article.aspx?p=696624)
Moskowitz, H. and Gofman, A. (2007). Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Wharton School Publishing. Philadelphia.
Moskowitz, H. (1985). New Direction in Product Testing and Optimization. Food and Nutrition Press, Inc., Westport.
Moskowitz, H. (1994). Food Concepts and Products: Just-in-Time Development, Food and Nutrition Press, Trumbull.
Moskowitz, H. (1984). Cosmetic Product Testing: A Modern Psychophysical Approach, Marcel Dekker, Inc. New York.
Moskowitz, H. R., Porretta, S., Silcher, M. (2005). Concept research in food product Design and Development, Iowa, Blackwell Professional.
Gofman, A. Improving the 'Stickiness' of Your Website. Financial Times Press. Sept. 21, 2007. (http://www.ftpress.com/articles/article.aspx?p=1015178)
Moskowitz, H., Gofman, A., Beckley, J., Ashman, H. (2006). Founding A New Science: Mind Genomics. Journal of Sensory Studies, 2006, issue 21:3 article 66, pp. 266-307.
Green, P. and Srinivasan, V. (1978) Conjoint analysis in consumer research: Issues and outlook, Journal of Consumer Research, vol 5, September 1978, pp 103-123.
Green, P. Carroll, J. and Goldberg, S. (1981) A general approach to product design optimization via conjoint analysis, Journal of Marketing, vol. 43, summer 1981, pp 17-35.
Moskowitz, H.R., Gofman, A. (2004). A System and Method for Performing Conjoint Analysis. Patent Pending. Based on U.S. Provisional Application No. 60/538,787
Gofman, A. (2006). Emergent Scenarios, Synergies, And Suppressions Uncovered Within Conjoint Analysis. Journal of Sensory Studies, 2006, issue 21:4 article 72, pp. 373-414.
Gofman A. (2010). Systematic Consumer-Driven Innovation in Mature Food Categories: Applications of Rule Developing Experimentation. Saarbrücken, Germany: LAP LAMBERT Academic Publishing.
- www.SellingBlueElephants.com
- www.Ideamap.NET
- www.mji-designlab.com
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