Areas of Application
Initially, RDE was used for product optimization followed by message optimization for advertising, promotions, etc. New applications of RDE include NDP "NDP is not defined. Could it be a typo for New Product Development (NPD) as in http://www.1000ventures.com/business_guide/new_product_development.html ?", combinatorial innovation, multivariate landing page optimization (MVLPO), political elections, stock markets, crisis communications management, package design, magazine cover, flyer optimization, social science, public policies, etc. – virtually any field that involves people decisions and choices, emotional perceptions of messages and other stimuli. RDE is the foundation for the new science of MindGenomics modeled on the emerging science of genomics and the technology of informatics.
Read more about this topic: Rule-developing Experimentation
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