Rufus Wainwright (album) - Promotion

Promotion

Wainwright acknowledged that his debut album was "not a single driven album"; no singles were released from Rufus Wainwright. To promote the album, a music video was produced for the song "April Fools". Directed by Sophie Muller, the video features Wainwright in Los Angeles "amidst a clique of classic opera characters" such as Madame Butterfly, attempting to prevent each of them from committing suicide. However, in each instance he arrives too late. The video also contains cameo appearances by No Doubt's Gwen Stefani, a friend of Muller's, and Hole bassist Melissa Auf der Maur, a high school acquaintance and former roommate of Wainwright's. Part of the video was filmed in Stefani's house.

Wainwright performed "Beauty Mark" on Today, the American morning news and talk show. He also taped an episode of MTV's television program 120 Minutes to promote the album, which aired on March 28, 1999. An advertisement in Billboard promoting the album also referred to appearances on CBS News Sunday Morning, Late Night with Conan O'Brien, Late Show with David Letterman, and Sessions at West 54th.

In the year prior to the album's release, Wainwright opened for artists such as Barenaked Ladies and Sean Lennon. On March 1, 1999, Wainwright began his first tour as a headlining act in Hoboken, New Jersey. During that month, Wainwright toured throughout New England and the mid-Atlantic states, Ontario (Ottawa and Toronto), Quebec (Montreal), the Southern United States (Nashville and Atlanta), and midwestern United States (Cincinnati, Chicago, and Pontiac). Wainwright continued to tour throughout the month of April before heading to Europe. Stops were mostly along the West Coast, including four in California, Portland, Oregon, and Seattle. Three concerts were also held in Canada, including Vancouver, Edmonton, and Calgary.

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