Biography
After studying chemistry in Heidelberg, Frankfurt and Freiburg, in 1931, Rudolf Wild founded his first company – Zick Zack Werk Rudolf Wild. He set the goal of producing basic materials for non-alcoholic drinks using only natural raw materials.
He presented the first completely natural alcohol-free drink, with no artificial flavorings, preservatives or colorings under the brand Libella at the Interbrau trade fair in 1951. Although Rudolf Wild initially received a skeptical response from customers, his philosophy eventually won recognition as a quality characteristic throughout the beverage and food industries. Under his leadership, WILD developed into an international company. The company is now owned and operated by one of his sons, Hans-Peter Wild.
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