Tourism and Advertising
Lambert decided to open both caves to the public, although Lookout Mountain Cave was closed in 1935 since it was not very popular with tourists, who were much more impressed with the upper cave. Public tours began in 1930. Electric lights were installed in the cave, making it one of the first commercial caves to be so outfitted. Motorists travelling on I-75 in the 1970s were subjected to dozens - maybe hundreds - of billboards along their route with the words "SEE RUBY FALLS" beginning hundreds of miles north and south of the falls itself. Ruby Falls remains a staple of Chattanooga tourism, operating daily. Ruby Falls is owned by the Steiner family of Chattanooga, Tennessee.
Ruby Falls and the larger Lookout Mountain Caverns complex have been designated a National Historic Landmark. It is often associated with the nearby Rock City attraction, which lies atop Lookout Mountain.
Read more about this topic: Ruby Falls
Famous quotes containing the words tourism and/or advertising:
“In the middle ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion.”
—Robert Runcie (b. 1921)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)