RTP1 - Identity

Identity

RTP1's logotype has been changed various times over the years. In 1990, RTP1 was renamed TV1, later Canal 1, and a permanent, opaque and coloured DOG "C·1" was introduced in the upper-right corner of the channel until September 1991, when a smaller "C·1" was placed on the upper-left corner. The logotype consisted of blue, 3D characters with a golden armillary sphere inside the "C". Most Canal 1 idents were CGI, accompanied by a voice-over chorus singing the name of the channel, and featured several motifs in a short space of time, such as British and American skylines, playing cards, roulettes, riots and astronauts.

On April 29, 1996, Canal 1 was again renamed RTP1, and the new logotype consisted of a white "1" in a light blue background, with the letters "RTP" underneath in white, overlaid in a dark blue background. RTP1 idents consisted mainly on a tridimensional representation of the logo in a blue moving curtain background, with the channel tune played in piano and organ as the background music.

In 1999, RTP1 debuted a new ident collection, along with its sister channel, RTP2, that featured several motifs such as eyes, or Christmas ornaments during the Holiday season. This lasted until 2001, when a new identity, featuring a single ident was used, until 2002.

In January 2002, RTP1's logo changed again, and with that, a new ident collection was created. This one featured idents where the logo was formed from snow, fire and sand. This collection lasted until early 2003, when then, it was replaced by a single ident, that feature the channel's logo in a light blue background.

From the rebranding on March 7, 2004 until early 2009, RTP1 only used one ident at any period of time, instead of having a collection of idents (like its sister channel RTP2, for example). From 2004 to 2007, the single ident was the RTP corporate logo moving around a dark blue background which would at a given time "sit" at the proper background. In 2007, for the RTP's television department 50th anniversary, this was changed to a single ident that featured a few RTP-styled ribbons that would then give place to the RTP1 logo.

On January 7, 2009, the channel changed its identity again. Being the first true ident collection since 2003, it was composed with a variety of short animated films reproduced inside the RTP logo on a black or white background. This lasted until mid-September 2011.

From mid-September 2011 until January 14, 2013, the ident collection featured idents with the logo of RTP being formed by blocks side by side, while showcasing several elements of a specific year season.

On the 14th of January, 2013, RTP1 was given a new rebranding. The 2004 logo was maintained, but a new collection of idents, featuring Portuguese locales and youth, was introduced. The rebrand also repositioned RTP1 as a channel for Portuguese-produced content, featuring new infotainment and documentary shows, as well as brand new sitcoms and drama shows. This rebrand also included a full conversion to the 16:9 aspect ratio (just like its sister channel, RTP2), as opposed to the 4:3, which was widely used until the 14th of January, 2013.