Royal Warrant Of Appointment
Royal warrants of appointment have been issued for centuries to those who supply goods or services to a royal court or certain royal personages. The warrant enables the supplier to advertise the fact that they supply to the royal family, so lending prestige to the supplier. Several royal families allow tradesmen to advertise royal patronage, including those of the United Kingdom, the Netherlands, Belgium, Thailand, Denmark and Sweden.
Suppliers continue to charge for their goods and services – a warrant does not imply that they provide goods and services free of charge. The warrant is typically advertised on company hoardings, letter-heads and products by displaying the coat of arms or the heraldic badge of the royal personage as appropriate. Underneath the coat of arms will usually appear the phrase "By Appointment to…" followed by the title and name of the royal customer, and then what goods are provided. No other details of what is supplied may be given.
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Famous quotes containing the words royal, warrant and/or appointment:
“An Englishman, methinks,—not to speak of other European nations,—habitually regards himself merely as a constituent part of the English nation; he is a member of the royal regiment of Englishmen, and is proud of his company, as he has reason to be proud of it. But an American—one who has made tolerable use of his opportunities—cares, comparatively, little about such things, and is advantageously nearer to the primitive and the ultimate condition of man in these respects.”
—Henry David Thoreau (1817–1862)
“I’ll sing you a new ballad, and I’ll warrant it first-rate,
Of the days of that old gentleman who had that old estate;
When they spent the public money at a bountiful old rate
On ev’ry mistress, pimp, and scamp, at ev’ry noble gate,
In the fine old English Tory times;”
—Charles Dickens (1812–1890)
“Democracy substitutes election by the incompetent many for appointment by the corrupt few.”
—George Bernard Shaw (1856–1950)