RoyalAuto Magazine
RACV produces a magazine for its members, called RoyalAuto. It is published and distributed 11 times a year – monthly from February to November, and a combined December/January edition. The magazine's content is based on the three major topics that are of major interest to its readers as RACV members: travel/touring and associated leisure content, motoring/mobility – mainly new and used car reviews and news, and news and programs which touch on broader mobility issues including road safety, public transport and the environment – and member benefits/news. RoyalAuto has an audited circulation of 1,487,010, making it the largest-circulating publication in Victoria. It is the state's most-read monthly magazine. The RACV member magazine has been produced for more than 90 years. It began in 1922 as a monthly monthly supplement in The Australian Motorist. By the mid-1920s, it was launched as a stand-alone publication called the Royal Auto Journal. In 1936, this changed to The Radiator, a newspaper-style journal. In 1953, the magazine became a colour publication called Royalauto, and now it is formally presented as RoyalAuto. In September 2012 a digital version, for iPad, was produced for the first time, and each digital edition is produced concurrently with the print magazine.
Read more about this topic: Royal Automobile Club Of Victoria
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“A magazine or a newspaper is a shop. Each is an experiment and represents a new focus, a new ratio between commerce and intellect.”
—John Jay Chapman (1862–1933)