Into A New Market
With the MG brand proving popular, MG Rover Group turned their attention to the Rover brand. The Rover-badged cars had a rather staid image and were commonly associated with elderly motorists. MG Rover thus attempted to appeal to a younger market. To avoid costly mistakes, MG Rover decided to design a car for a niche market, and chose the ‘Urban on-roader’ look, similar to the Audi Allroad, Volvo XC70 and Volkswagen Polo Fun/CrossPolo.
Read more about this topic: Rover Streetwise
Famous quotes containing the word market:
“It is a sign of our times, conspicuous to the coarsest observer, that many intelligent and religious persons withdraw themselves from the common labors and competitions of the market and the caucus, and betake themselves to a certain solitary and critical way of living, from which no solid fruit has yet appeared to justify their separation.”
—Ralph Waldo Emerson (1803–1882)