Notable Campaigns
Round Table has produced numerous campaigns for various Weston Bakeries Ltd. brands including Wonder Bread. Leading up to the 2010 Winter Games, the company produced several Olympic-themed advertisements for the brand. A 30 second television commercial shown during the games which featured children singing the Canadian anthem received national media attention.
In 2010, in an ongoing effort to promote the nutritional credentials of the Wonder bread brand, the company produced a 30 second television commercial referencing the brand's history and the changes in its product lineup.
In 2008 Weston Bakeries Ltd. introduced Canada's first sliced bread with Omega 3 DHA. As part of a multi-million dollar Canada-wide campaign, Round Table developed television commercials as well as print ads aimed at consumers, dietitians, doctors, and pediatricians.
In the summer of 2007, Scottish & Newcastle ran its first advertising campaign in Canada for the popular British beverage, Strongbow Cider. The campaign included various non-traditional executions of outdoor advertising.
Read more about this topic: Round Table Advertising
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