Products
The most successful product, a Pilsner-style beer, "Rothaus Tannenzäpfle" or simply "Zäpfle", comes filled in 33cl bottles and is available in stores in Baden-Württemberg and as a "cult beer" throughought Germany in supermarkets and kiosks, as well as in various nightlife establishments. Tannenzäpfle literally means "little fir cones" and is a reference to the shape of the bottle. Despite Rothaus refraining from any intensive advertising campaigns, the demand for the once-local beer is spreading further throughout Germany. Not to be overlooked are bars in university dormitories that account for a significant portion of the sales.
The labels of the bottles are printed with a likeness of "Birgit Kraft," a blonde girl in traditional dress for the region, bearing two glasses of beer. Birgit's name is something of a pun; in the local dialect of Alemannic German, "Bier git Kraft", ("Bier gibt Kraft") means "beer gives strength". The specific variety of fir cones named as Tannenzäpfle grow upwards from the branches instead of hanging from them in spite of their depiction on the bottle; this is commonly explained as a reference to the position of the bottle while it is being consumed.
The Hefeweizen version of this beer is available on draught in All Bar One bars in the UK
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