Published Works
Reeves expressed his views in his 1961 book, Reality in Advertising (Knopf). An interview with Reeves was included in The Art of Writing Advertising (1965). His greatest contributions were to express more clearly than anyone else the philosophy of a claim and to show how the philosophy could be applied to commercials that involve severe time constraints.
Reeves wrote a well received novel, Popo, (Knopf) about a poet who leaves a life of material wealth to move to Greenwich Village in New York City, to pursue his poetry.
Reeves wrote The 99 Critical Shots in Pool to explain both Euclid and Sir Isaac Newtons' geometric proofs.
Rosser Reeves was also a poet, whose work appeared in "The Best From Fantasy and Science Fiction, Tenth Series" in 1961. The editors commented:
"The author is chairman of the board of a large corporation, and we confess we find it intriguing and comforting to know that a man whose workday is devoted to the harsh realities of multi-million-dollar profit and loss has in him that good old-fashioned sense of wonder."
Read more about this topic: Rosser Reeves
Famous quotes containing the words published works, published and/or works:
“Literature that is not the breath of contemporary society, that dares not transmit the pains and fears of that society, that does not warn in time against threatening moral and social dangers—such literature does not deserve the name of literature; it is only a façade. Such literature loses the confidence of its own people, and its published works are used as wastepaper instead of being read.”
—Alexander Solzhenitsyn (b. 1918)
“Ignorance, forgetfulness, or contempt of the rights of man are the only causes of public misfortunes and of the corruption of governments.”
—French National Assembly. Declaration of the Rights of Man (drafted and discussed Aug. 1789, published Sept. 1791)
“The slightest living thing answers a deeper need than all the works of man because it is transitory. It has an evanescence of life, or growth, or change: it passes, as we do, from one stage to the another, from darkness to darkness, into a distance where we, too, vanish out of sight. A work of art is static; and its value and its weakness lie in being so: but the tuft of grass and the clouds above it belong to our own travelling brotherhood.”
—Freya Stark (b. 1893–1993)