History
The festival was founded by Marcel Bezançon, who was inspired by the need of what was then a small group of international colleagues to find programmes to fill their summer schedules. He had the idea that Switzerland could produce an entertainment programme, which could then be swapped with programmes from other national broadcasters. The festival was held in the spring to have programmes ready for broadcast in the summer, and the Golden Rose awards established as an extra incentive. As the festival grew, programme swaps ceased to be viable and the innovative concept of the Film Kiosk was born. This idea – widely copied since then – rapidly turned the Rose d’Or into one of the world’s most important entertainment programme markets. The awards became an important part of European television culture, and Golden Rose winners usually receive much prestige and publicity in their home countries.
Read more about this topic: Rose D'Or
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