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The single artwork features a photograph of the band on the beach at Weston Super Mare.Many potential locations were examined along the Somerset and Avon coastline (Oasis were playing Glastonbury that weekend, so a beach within striking distance of the festival site had to be found). In the background is the Grand Pier which burnt down in July 2008. This has made the original vinyl artwork (particularly the 12" single) highly collectible.
Oasis had been following in the footsteps of The Beatles, who were photographed on the beach wearing Victorian bathing costumes in 1963.
Read more about this topic: Roll With It (Oasis Song)