Rocky De Aire Williform, an American entrepreneur and political activist, is the founder of HipHopBlog.com, the micro-blogging network for hip-hop culture, where he also serves as its editor-in-chief and publisher. He is also the creator of the Hip-Hop Emblem. Before he set out to become an entrepreneur, he was a New York investment banker participating in corporate takeovers. He subsequently became a Microsoft Certified Systems Engineer with stints as a software engineer at IBM and NCD. He then co-founded U.S. beverage maker BodyBlocks Nutrition Systems and the StreetCred social network. His business interest has included investments, beverages, media, and software.
He has been publicly associated with former Maytag Corporation CEO Lloyd Ward, rapper, actor T.I., and five-time Olympic gold medalist, sprinter Michael Johnson. Ward was a one-time business partner and Johnson and T.I. each served as celebrity spokesman for his beverage company and social network respectively.
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