Rocko's Modern Life - Production

Production

I think what set the apart was the fact that the climate was ripe for people taking chances and doing different things. Both Nick and Cartoon Network were able to invest on people who had nothing to lose. Of course, the result of that was that there was a big explosion in the scene. There were big successes—like that yellow sponge that popped up in a big way—and with that success came another era where people aren’t apt to take as many chances because the stakes are too high.

—Series creator Joe Murray in 2011, on being a part of the creative animation scene in the early 1990s.

The show was jointly produced between Games Animation and Joe Murray Productions. Since Nickelodeon did not have an animation studio, that had to contract out to other studios. After incidents with The Ren & Stimpy Show creator John Kricfalusi, Nickelodeon began to not trust its creators as much and began to form its own studio - Games Animation. However, Murray recalls that they were still able to get a lot done independently. Murray has likened the independence to that of "Termite Terrace" (Warner Bros. Cartoons) from the 1930s. As Nickelodeon began to have more and more success with its animation cartoons, Murray said the "Termite Terrace" mentality was not working as much. Producer Mary Harrington made the move from New York City to Los Angeles to set up Games Animation, in order to produce Rocko's Modern Life. The crew first began production on the show in January 1993. Rocko's Modern Life was Nickelodeon's first in-house animated production.

Murray's Joe Murray Productions and Games Animation rented office space on Ventura Boulevard in the Studio City neighborhood of the San Fernando Valley region of Los Angeles, California. The production moved to a different office building on Vineland Avenue in Studio City. Executives did not share space with the creative team. Murray rented a floor in the Writers Guild of America, West building, although the team of Rocko was not a part of the union, which the staff found ironic. Sunwoo, and later Rough Draft Studios, assembled the animation. According to Murray, as Rocko's Modern Life was his first television series, he did not know about the atmosphere of typical animation studios. Murray said that he opted to operate his studio in a similar manner to the operation of his Saratoga, California studio, which he describes as "Very relaxed." His cadre included many veterans who, according to him, described the experience as "the most fun they had ever had!" He, saying that the atmosphere was "not my doing," credited his team members for collectively contributing. Murray described the daily atmosphere at the studio as "very loose," adding that the rules permitted all staff members to use the paging system to make announcements. He stated that one visitor compared the environment of the production studio to "preschool without supervision." Murray stated that 70 people in the United States and over 200 people in South Korea animated the series.

Rick Bentley of the Ventura County Star said that it was unusual for a cartoon creator to select a wallaby as a main character. Bentley also stated that the Rocko universe was influenced by "everything from Looney Tunes to underground comics." The staff of the show were fans of outrageous comedy, both animated and not animated. Tom Kenny cited Looney Tunes and SCTV as influences for the show, and also stated "I'm sure if you asked Joe Murray or Mr. Lawrence or any of those guys, especially in terms of animation, the weirdest cartoons would of course be our favorites—those weird ‘30s Fleischer brothers Betty Boop cartoons and stuff like that."

Murray produced the pilot episode, "Trash-O-Madness", at his studio in Saratoga; he animated half of the episode, and the production occurred entirely in the United States, with animation in Saratoga and processing in San Francisco. While directing during recording sessions, Murray preferred to be on the stage with the actors instead of "behind glass" in a control room, which he describes as "the norm" while making animated series. He believes that, due to his lack of experience with children, Rocko's Modern Life "skewed kind of older." Murray noted, "There's a lot of big kids out there. People went to see 'Roger Rabbit' and saw all these characters they'd grown up with and said, 'Yeah, why don't they have something like that anymore?'" When he began producing Rocko, he says that his experience in independent films initially led him to attempt to micromanage many details in the production. He said that the approach, when used for production of television shows, was "driving me crazy." This led him to allow for other team members to manage aspects of the Rocko's Modern Life production. Director and later creative director Stephen Hillenburg met Murray at an animation film festival where he was showing his three short films. Murray hired Hillenburg as a director on the series, making Hillenburg's first job in the animation business as a director.

Murray designed the logo of the series. He said that, after his design drifted from the original design, Nickelodeon informed Murray of how it intended the logo to look like. Murray also designed the covers of the comic book, the VHS releases, and the recent DVD releases.