Roberto Goizueta
Roberto Críspulo Goizueta (November 18, 1931 – October 18, 1997) was Chairman, Director, and Chief Executive Officer (CEO) of The Coca-Cola Company from August 1980 until his death in October 1997.
Under the direction of Goizueta, the Coca-Cola Company became a top US corporation. He is credited with invigorating the company with a global vision.
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