Literacy Campaigns
Assuming the leadership of ALA during a turbulent period of internal strife, he led the effort to democratize the Association and gave it new visibility and credibility nationally and internationally. Under his leadership the Association grew from 28,000 members to over 40,000. He developed a new Headquarters building in a joint venture that more than doubled the value of its property and produced a windfall profit of more than $10 million by 2003. With the demise of the National Book Committee, Wedgeworth negotiated with the publishing industry to bring the National Library Week program to the ALA. It quickly became a nationally visible marketing tool and the third major revenue source for the Association.
His interest in reading and literacy led to his involvement in the creation of the Friends of Libraries USA and to his initiative to organize the Coalition on Literacy in 1979. He then persuaded the Advertising Council to launch the first nationwide ad campaign promoting adult literacy.
Read more about this topic: Robert Wedgeworth
Famous quotes containing the word campaigns:
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)