Career
The 1930s saw Ripley expand his presence into other media. In 1930, he began a fourteen-year run on radio and a nineteen-year association with the show's producer, Doug Storer. Funding for his celebrated travels around the world were provided by the Hearst organization, and Ripley recorded live radio shows from underwater, the sky, caves, snake pits, and foreign countries. The next year he hosted the first of a series of two dozen Believe It or Not! theatrical short films for Warner Brothers Vitaphone, and King Features published a second collected volume of Believe it or Not! panels. He also appeared in a Vitaphone musical short, Seasons Greetings (1931), with Ruth Etting, Joe Penner, Ted Husing, Thelma White, Ray Collins, and others. After a trip to Asia in 1932, Ripley opened his first museum, the Odditorium, in Chicago. The concept was a success, and by the end of the decade there were Odditoriums in San Diego, Dallas, Cleveland, San Francisco, and New York City. By this point in his life, Ripley had been voted the most popular man in America by the New York Times, received an honorary degree from Dartmouth College, and visited 201 foreign countries.
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