Post-retirement Activities
Following his resignation, he became a director of the private security consultancy Phoenix Assurance and Control Risks. From 1970 to 1978 he was a visiting fellow of Nuffield College, Oxford. From 1974, he appeared in television adverts for Goodyear tyres and his "I'm convinced they're a major contribution to road safety" became a widely used catchphrase. In 1976, Mark travelled to the United States to chair a conference designed to assist the Washington, DC-based Police Foundation in setting up the Police Executive Research Forum, a think tank devoted to training police executives and improving management practices.
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“I am admonished in many ways that time is pushing me inexorably along. I am approaching the threshold of age; in 1977 I shall be 142. This is no time to be flitting about the earth. I must cease from the activities proper to youth and begin to take on the dignities and gravities and inertia proper to that season of honorable senility which is on its way.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)