20th Century Fox, Regal Pictures and API
When Darryl F. Zanuck announced his Cinemascope process, he faced hostility from many theatre owners who had gone to great expense to convert their theatres to show 3-D films that Hollywood had stopped making. Zanuck assured the owners that they could have a large supply of CinemaScope product because Fox would make CinemaScope lenses available to other film companies and start a production unit, led by Lippert, called Regal Pictures in 1956 to produce B pictures in that process. Lippert's company was contracted to make 20 pictures a year for seven years; each picture was shot in seven days for no more than $100,000. Due to Lippert's problems with the film unions over not paying residuals to actors and writers of his films when they were sold to television, Ed Baumgarten was officially appointed the head of Regal, but Lippert had overall control. Regal Pictures filmed its movies with CinemaScope lenses, but due to 20th Century-Fox insisting that only its "A" films would be labelled CinemaScope, Regal's product used the term "Regalscope" in its films' credits.
Beginning with Stagecoach to Fury (1956), Regal produced 180 pictures. Impressed by the unit's profits, Fox extended Regal's contract by a further 16 films with an "exploitation angle" that would be approved by Fox. In 1959 Lippert renamed Regal as Associated Producers Incorporated (API) to make more low-budget films for double bills (API having similar initials to exploitation specialist American International Pictures may have been coincidental).
Faced with increasing production costs in Hollywood, Lippert announced in 1962 that he would be making films in England, Italy (The Last Man on Earth) and the Philippines. Fox ended Regal/API when its own production schedule had declined and it didn't have enough "A" features to support the "B" pictures.
Lippert maintained and expanded his chain of 118 theatres until his death. His son, Robert L. Lippert, Jr., followed his father into producing.
Read more about this topic: Robert L. Lippert
Famous quotes containing the words regal and/or pictures:
“A monarchy is the most expensive of all forms of government, the regal state requiring a costly parade, and he who depends on his own power to rule, must strengthen that power by bribing the active and enterprising whom he cannot intimidate.”
—James Fenimore Cooper (1789–1851)
“I hate cheap pictures. I hate pictures that make people look like they’re not worth much, just to prove a photographer’s point. I hate when they take a picture of someone pickin’ their nose or yawning. It’s so cheap. A lot of it is a big ego trip. You use people as props instead of as people.”
—Jill Freedman (b. 1939)