Symbols and Corporate Identity
The university's coat of arms is incorporated into the current logo which dates from 2009. The logo and corporate identity make frequent use of the colour purple and the "Gordon" font, all of which appear extensively on campus signage, printed material and online.
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Famous quotes containing the words symbols, corporate and/or identity:
“My image is a statement of the symbols of the harsh, impersonal products and brash materialistic objects on which America is built today. It is a projection of everything that can be bought and sold, the practical but impermanent symbols that sustain us.”
—Andy Warhol (1928–1987)
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)
“For the mother who has opted to stay home, the question remains: Having perfected her role as a caretaker, can she abdicate control to less practiced individuals? Having put all her identity eggs in one basket, can she hand over the basket freely? Having put aside her own ambitions, can she resist imposing them on her children? And having set one example, can she teach another?”
—Melinda M. Marshall (20th century)