Symbols and Corporate Identity
The university's coat of arms is incorporated into the current logo which dates from 2009. The logo and corporate identity make frequent use of the colour purple and the "Gordon" font, all of which appear extensively on campus signage, printed material and online.
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Famous quotes containing the words symbols, corporate and/or identity:
“Eloquence must be grounded on the plainest narrative. Afterwards, it may warm itself until it exhales symbols of every kind and color, speaks only through the most poetic forms; but first and last, it must still be at bottom a biblical statement of fact.”
—Ralph Waldo Emerson (1803–1882)
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)
“Motion or change, and identity or rest, are the first and second secrets of nature: Motion and Rest. The whole code of her laws may be written on the thumbnail, or the signet of a ring.”
—Ralph Waldo Emerson (1803–1882)