Influence
Influence: The Psychology of Persuasion (ISBN 0-688-12816-5) has also been published as a textbook under the title Influence: Science and Practice (ISBN 0-321-01147-3).
In writing the book, he spent three years going "undercover" applying for jobs and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion. The book also reviews many of the most important theories and experiments in social psychology.
Harvard Business Review lists Dr. Cialdini's research in "Breakthrough Ideas for Today's Business Agenda".
Influence: The Psychology of Persuasion was included in 50 Psychology Classics (ISBN 978-1-85788-386-2) by Tom Butler-Bowdon, alongside works by Adler, Freud, Jung, Pavlov and Piaget.
Read more about this topic: Robert Cialdini