State Senate Election
Austin was headed for re-election to the State House in 1980 but chose instead to run for the State Senate against an 18-year incumbent Edward Zemprelli, who was also the State Senate Majority Leader. Austin charged that Zemprelli had been in office too long and had not done enough for the district. His critics said Austin had only served one-term in the State House and should wait before trying to go too far too fast politically.
Austin ran a campaign based on new ideas and change while Zemprelli relied on his experience as Majority Leader and the fact that he was "the most powerful voice in Harrisburg." In a hard fought, high profile campaign, Zemprelli's experience argument won out and Austin lost by a vote total of 27,960 to 18,019. The Pittsburgh Press wrote that Austin "ran a smart, high-stakes campaign that combined elements of populism and big money. It won the admiration of many political observers, who gave Austin an outside shot at an upset victory. Austin made campaign history by buying television time to promote his local race, but he also entered living rooms in a more conventional – and arduous way – going from door-to-door until, he said, he had visited 60 percent of the homes in the district."
The campaign wrap-up concluded, "His loss to Zemprelli means he will leave public office in December when his House term expires. Austin decided not to run for House re-election in order to devote full time to his Senate race."
Read more about this topic: Robb Austin
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