Label
In 2002, the company launched a sub-brand LABEL Ritu Kumar, spear-headed by her son Amrish Kumar. LABEL uses the established forte of traditional Indian aesthetic to create fashion oriented international products. The brand’s charter involves pushing boundaries and forging alliances with design talent across the world to create a unique, sophisticated product. This is aimed at the young, global Indian woman with a contemporary lifestyle. LABEL retails from all Ritu Kumar stores as well as some standalone stores.
Read more about this topic: Ritu Kumar, Creative Expansion
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