Inaccuracies
Authorities at the company insist that they thoroughly investigate everything and ensure their accuracy before they publish their research. This is emphasized on their television show, where they often say "If you see it on Ripley's, you can bet that it's real". However, two myths dispelled by MythBusters using the scientific method have appeared in their books. One myth which had previously appeared in Ripley's books, concerning an accidental execution of 1,200 Turkish prisoners, was dispelled by Snopes. If one sends a letter questioning an inaccuracy they will receive a card that says "Believe It or Not!"
Read more about this topic: Ripley's Believe It Or Not!