Release and Promotion
To help promote the album, Insane Clown Posse created the comic book Wicked Clownz featuring themselves and the Ringmaster character. The comic was written by Bruce, illustrated by Joseph Utsler, and printed in Canada. Seven weeks before the release of the album, the pressing company produced 10,000 CDs and 10,000 cassettes that were filled with misprints. The company doubled the groups order for free to make up for the mistake, and presented the group with a total of 40,000 units.
In 1995, Insane Clown Posse signed a contract with the short-lived Jive Records subsidiary label Battery Records, which funded the production of a music video for the song "Chicken Huntin'". Joseph and Robert Bruce developed their own concept for the video, but the director changed their plans, and the final concept instead featured Insane Clown Posse performing actions which Joseph Bruce later described as " the stupidest thing I had ever heard of." Because the group and the label were disappointed with the video, it was not publicly released at the time, although it later appeared on Shockumentary in 1997 and again on Psychopathic: The Videos in 2007.
Read more about this topic: Ringmaster (album)
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