Music Video
The video for the single was shot on the 12 August 2007 in the central London nightclub Mo*Vida. On 28 September 2007, the video was exclusively available to watch on 3G mobile handsets and on 9 October 2007 was officially released to the internet by 2Point9 Records. The new video featured Jay Sean with a new style after being out of the limelight for nearly three and a half years. On 28 September 2007, the video was exclusively available to watch on 3G mobile handsets. A clip of the video was added to the 2Point9 YouTube Channel on 29 September 2007.
By 9 October 2007, the full video was added onto the 2Point9 YouTube Channel. The video premiered on The Box and other music channels in December. It starts off with Jay Sean arriving outside a club, the video is interspersed with a scene of Jay in a dark hallway. He flirts with a woman and then a dance ensues, the video ends with the girl arriving by his side.
Read more about this topic: Ride It (Jay Sean Song)
Famous quotes containing the words music and/or video:
“It is hard to describe the thrill of creative joy which the artist feels when the conviction seizes her that at last she has caught the very soul of the character she wishes to portray, in the music and action which reveal it.”
—Maria Jeritza (1887–1982)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)