Business Culture
Ricola listed sales of 300 Million CHF (Swiss Francs) in (2010) and employs 400 workers. Around 200 independent produce companies in the surrounding area service Ricola. In order to obtain enough herbs for the production of its herbal drops, the firm contracts over 100 self-managed farms in the Valais, Emmental, Puschlav and at the southern foot of the Jura mountains, in central Switzerland and in Ticino. Ricola is known for its commercials featuring Heidi (Ramona Pringle) depicting mountaineers shouting "Ri-co-la!" and blowing through a large Alphorn.
Many Ricola products include aspartame.
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