Rickrolling - Effects On Astley and Reaction

Effects On Astley and Reaction

In a March 2008 interview, Astley said that he found the Rickrolling of Scientology to be "hilarious"; he also said that he will not try to capitalize on the rickroll phenomenon with a new recording or remix of his own, but that he would be happy to have other artists remix it. Overall, Astley is not troubled by the phenomenon, stating that he finds it "bizarre and funny" and that his only concern is that his "daughter doesn't get embarrassed about it". A spokesperson for Astley's record label released a comment which showed that Astley's interest with the phenomenon had faded, as they stated "I'm sorry, but he's done talking about Rickrolling".

In November 2008, Rick Astley was nominated for "Best Act Ever" at the MTV Europe Music Awards after the online nomination form was flooded with votes. The push to make Astley the winner of the award continued after the announcement, as well as efforts to encourage MTV to personally invite Astley to the awards ceremony. On 10 October Astley's website confirmed that an invitation to the awards had been received. On 6 November 2008, just hours before the ceremony was due to air, it was reported that MTV Europe did not want to give Astley the award at the ceremony, instead wanting to present it at a later date. Many fans who voted for Astley felt the awards ceremony failed to acknowledge him as a legitimate artist. Astley stated in an interview that he felt the award was "daft", but noted that he thought that "MTV were thoroughly rickrolled", and went on to thank everyone who voted for him.

In 2009, Astley wrote about 4chan founder moot for Time magazine's annual Time 100 issue, where he thanked moot for the rickrolling phenomenon.

According to The Register, however, Astley has only directly received $12 in performance royalties from YouTube. Although by 2010 the song had been played 39 million times, Astley did not compose the song and receives only a performer's share of the sound recording copyright.

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