Rick Astley - Switching To Soul and AC

Switching To Soul and AC

By 1990, Astley had parted company with Stock, Aitken, and Waterman. He also decided to leave his dance-pop days behind him, moving towards his passion, soul. This shift in musical genre led him to change his image too, ditching the boy next door look, presenting himself as a mature and passionate musician. His third album, Free, was released in 1991 containing collaborations with Elton John. The album contained three singles, and reached #9 in the UK and #31 in the US.

He achieved one more major success with the 1991 ballad "Cry for Help", which reached #7 in both the UK and the US. This would place Astley in The Guinness Book of Records, as he became the first male solo artist to have his first eight singles all chart in the UK Top 10. This record still stands to this day. The other two singles from Free were not as successful. "Move Right Out" reached #58 in the UK and #81 in the US; and "Never Knew Love" reached #70 in the UK and did not chart in the US. Free would mark the end of Astley's successful period, and "Cry for Help" would be the last Astley single to make the Top 10 in either the UK or US (as of May 2010).

His next album, Body and Soul, was released in 1993, and was largely an Adult Contemporary album. By the time the album was released, Astley had decided to retire from the music industry. As a result, the album did not get a lot of promotion, not charting in the UK but managing to make the Billboard 200, peaking at #182. The two singles, "The Ones You Love" and "Hopelessly", performed very well on the US adult contemporary chart, peaking at #19 and #4 respectively. "The Ones You Love" peaked at #48 in the UK but did not chart in the US. "Hopelessly" also crossed over and peaked at #28 on the US Billboard 100, staying in the US top 40 for five weeks, and #33 in the UK. It was named as one of the most performed songs at the 1994 BMI Awards, and is one of the few songs to achieve BMI 'Million-Air' status.