Business Model
Customer service is considered important; customers are asked for their feedback through 'freepost' cards in which customers are asked to rate their visit via a questionnaire and also on item receipts. Julian Richer, in running the company is involved in addressing major issues.
Their stated aim is to beat competitors' prices, including those on the internet, subject to their 'pricebeat' policy. Their shops tend to have a simple layout and are generally located be on the edge of main shopping areas in order to keep costs down.
Richer Sounds involves its employees in bettering the company through its suggestion scheme and is successful in receiving suggestions from employees. This may have prompted other businesses to emulate its business model, such as the Halifax bank and Asda supermarkets. It has also been cited by some academics as an example of an efficient system, most notably Dr Alan G Robinson of the Isenberg School of Management, University of Massachusetts Amherst, in his paper "How the Best Managers and Organisations Tap the Ideas of their Front Line People."
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