First Commercial Film
Trials featuring the Hornsby Tractor and the Rochet-Schneider were the subject of a film that was used in an attempt to promote sales and also shown in cinemas. Although cinema advertisements had been produced since the late 1890s, this is believed to be the first promotional film of appreciable length. There was also a screening in the presence of senior British officers and foreign military attachés.
Read more about this topic: Richard Hornsby & Sons
Famous quotes containing the words commercial and/or film:
“It is only by not paying one’s bills that one can hope to live in the memory of the commercial classes.”
—Oscar Wilde (1854–1900)
“You should look straight at a film; that’s the only way to see one. Film is not the art of scholars but of illiterates.”
—Werner Herzog (b. 1942)