Rich Girl (Gwen Stefani Song) - Music Video

Music Video

The music video for "Rich Girl" was directed by David LaChapelle and features a pirate theme. The video, inspired by an early '80s Vivienne Westwood advertising campaign, opens with four Japanese schoolgirls playing with a toy pirate ship and two Bratz dolls of Stefani and Eve, while the girls discuss what they would do if they were a "rich girl". The video features several sequences. Stefani is first shown below the deck of a pirate ship, dancing on a table and singing to the song. She is surrounded by pirates and wenches and is soon joined by Eve, wearing an eyepatch. In the surreal style of LaChapelle, the pirate crew has distorted features, and a leaked casting call commented, "I need the freaks on this one." Above deck Stefani, the Harajuku Girls, Eve, and more pirates dance on the deck and rigging. Stefani is also seen dancing with the Harajuku Girls in a treasure trove, often carrying a sword, and swinging from an anchor. When the girls dunk the toy ship in a fish tank, the galleon engages in cannonfire, causing Stefani and the pirates to fall all over the ship, and Stefani and the Harajuku Girls are soon shipwrecked.

The music video was a success on video channels. The video debuted at number nine on MTV's Total Request Live on December 13, 2004. It worked its way to number five, staying on the chart for a total of thirteen days. The video also reached number four on MuchMusic's Countdown, remaining on the chart for sixteen weeks. VH1 listed "Rich Girl" at number twenty-four on its Top 40 Videos of 2005.

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